The Weekly Scoop:
Linked In’s New App, Updates to Chromecast and Tweeting the World Cup


Social Media: Watching TV with a second screen? You're not alone. Soccer fan or not, odds are that you either read or  wrote something on Twitter about the stunning World Cup shootout between Germany and Brazil. This match up broke Twitter records as the most Tweeted sporting event ever. Brazil’s routing garnered 35.6 million tweets during the game itself, and at peak volume, 580,166 people were … [Read more...]

The Weekly Scoop:
Customer Care and Google


Web Design: Smart phones and tablets have created a strong demand for mobile friendly websites. There are three ways a site can be mobile friendly: native apps, mobile sites, or responsive design. There are pros and cons to each method, but one stands out as the choice of experts. NewsCred shares a great write up of how different business types benefit from a responsive mobile design. A recent … [Read more...]

Google doesn’t change the rules for SEO


There are a lot of misconceptions in this world. Should you shake a Polaroid picture to make it develop more quickly? No. Is the "getting millions for spilling hot coffee on yourself" lawsuit an example of our legal system gone crazy? Our legal system may be a mess, but in that case I think she deserved even more. Another one we hear a lot is that "Google is always changing the rules", which … [Read more...]

The Weekly Scoop:
Better Blogging, Tunepics, and Recommended Tools

The Weekly Scoop 5.30

Tools of the Trade: Oversized pics are bad for your website. Full sized images take longer to view on your website.  Not only does Google downgrade slower sites, but customers viewing your site on mobile will hate you.  If you know you need to reduce the file size of a picture, but don't want to swing the hefty price tag for software like Photoshop, we recommend … [Read more...]

The Weekly Scoop:
a JetPack, a Story and a Panda

The Scoop: May 23

Search: Google releases Panda 4.0.  What SEO experts thought would be a routine update in Google's search algorithm turned out to have far reaching impact.  Read our full review here. Social: Social Marketing Tip: It's about the conversation, not a sales pitch. The Social Examiner shares 6 Steps to Build a Social Listening Dashboard.  Google + introduced Stories and Movies. In a nutshell, … [Read more...]

Google’s Panda 4.0 Review

Panda 4.0 review

On Tuesday, Matt Cutts, head of Google's webspam team, announced via Twitter that Google was pushing out their updated Panda Algorithm, code-named Panda 4.0. Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014 It’s a statement to strike fear into the heart of anyone who relies on organic visits from Google for their business. And, it's no … [Read more...]

Four Key Strategies for a Successful Blog

1. Define your audience: You have to know who your customer is to reach them. If you're throwing a open house for your new real estate listing, what is the most important thing to have? A beautifully staged home An affordable price tag Plenty of parking Street signs to direct people to the event Lots of advertising   Nope.  Wrong.  The answer is NONE of the above. When you open the door … [Read more...]

How to get your WordPress website found on Google

get your site found by google

Every business struggles at one point or another with how to be found by Google. Wading through the overwhelming amount of information online about marketing for search engines could take you weeks. Below are my notes from the breakout session, "How to get your Wordpress website found on Google" presented by Jenny Munn (@JennyMunn) / from the 2014 Wordcamp. The foundation of … [Read more...]

Climbing to the top of Google in 2014 – WordPress plugins and best practices


Climbing to the of Google in 2014 from Mickey Mellen There is an old joke in the Property / Real Estate business: Question: "In establishing the value of a house, what are the three most important factors?" Answer: "Location, location, location." In developing traffic on your website, the mantra is “blog, blog, blog.”  The content you add will be indexed by search engines and if optimized … [Read more...]

Learn How to Pick the Right Keywords for Your Website

how to pick the right keywords

You've heard the buzz and know you need to use keywords in your content but how do you find the RIGHT keywords for your business? We have a solution for you!   Keyword guru, Jenny Munn, is putting on a low-cost, face-to-face SEO workshop at the end of March. If you need help understanding how to drive SEO website traffic and identify the right keywords for your content, this workshop is for … [Read more...]

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